ALEXA GUTIERREZ SALCEDO
I’m captivated by the power of storytelling. Stories shape what we believe, how we connect, and why we act. They have the ability to create strong feelings toward people, places, and ideas we may have never experienced ourselves. That realization is what led me to PR.
Education
In 2025, I graduated from the University of San Diego with a BA in Communication Studies and minors in Marketing and Political Science, where I developed a deep understanding of how communication is present in every context, the impact media has had in our history and will continue to have in the future, and the importance of a clear brand strategy .
I’m currently pursuing MA in Public Relations and Advertising at the University of Southern California, continuing to deepen my understanding of how stories shape perception, build loyalty, and inspire action in an ever-evolving media environment.
Interests
Crisis Management
Social Media Strategy
Marketing Analytics
Experience
My work across public relations, marketing, and sports communications has immersed me in industries where storytelling shapes perception and engagement. From hospitality and consumer brands to professional and collegiate sports, I’ve gained hands-on experience in media relations, digital strategy, content creation, and campaign analysis, strengthening my ability to craft clear, impactful narratives.