ALEXA GUTIERREZ SALCEDO

When I think about the world we live in today — about people and their personalities, opinions, and beliefs and the overload of information available — I am captivated by the power of storytelling.

Storytelling is what commands what we believe, how we connect, and why we act. It is astounding to realize how we develop strong feelings about people we have never met, places we have never been, and things we have not tried, just by the stories we hear about them.

Because of this realization — that the way things are shared is how perceptions are shaped, how loyalty is built, and how it inspires action — I want to pursue a career in Public Relations and Advertising.